CHALLENGE / HYPOTHESIS

With each hour worth a minimum of $300 and often worth well over $10,000, top VCs and founders have to consider both the improvements they can achieve by using a venture dashboard and also the time involved in modifying or enhancing their existing systems to deliver better results in less time. For this reason, our efforts were focused on seeing how quickly raw venture data sources could be converted into dynamic, living dashboards. The standard we tried to apply was a "5 click" rule.